When you have an online business, something that is a constant struggle for any business is owner is how to keep their business relevant and to maintain consistency and the best way to do that is by improving the SEO campaigns as well as the overall marketing strategy of the business. Over the last few years one of the most popular tools for business owners to use are online coupons, and if you ask us we also believe that they may just be the perfect way for you to get your brand’s SEO up. Using coupons for your business can be tricky and you need to know exactly what to do and how to use them, and to help you out, in this article we are going to talk about how to use coupons online in order to get the best results.
Always be generous when offering coupons
If you put yourself in the position of a customer, then you will probably agree that there is nothing worse than a coupon that won’t really give you much at all. The general rule when it comes to coupons is that you should never offer coupons unless you are planning of being generous with the offers. Today’s shoppers are pretty experienced and are used to find discounts and great deals everywhere, so anything under a 20% discount won’t be enough to get them to shop from your brand. If you do keep it under the 20% then you will find that the people who are using them are the ones that would have made a purchase anyways, which will defeat the purpose of offering them in the first place.